Built on fire & patience.

AP Reserve began the way most good things do — with two friends, a porch, and a long argument about what makes a cigar worth smoking. Lucas Perla and Dominic Arsenault kept circling the same answer: patience. Leaf that has been given time. Fire that is given respect. Smoke that is never rushed.

We started this house in 2026 with one promise to ourselves: nothing leaves the aging room until it is ready. No rush jobs, no shortcuts, no blends built for a season. What we make, we intend to stand behind for decades.

“Good smoke is made long before it is lit.”

The name carries both families — Arsenault and Perla — because that is what this is. Not a brand invented for a shelf, but a standard carried by the people who answer for it. Every cigar that wears the band has our two names on the line.

The first release is still resting. When it is ready, you will find it here — announced first to the people who believed in the house before the cigars existed.